V from BTS released the music video for his new digital single "FRI(END)S." Although the idol couldn't promote the song, it still achieved impressive results. "FRI(END)S" debuted at 7th place on Spotify Global and topped the iTunes charts in over 80 countries and regions.
After the single's release, V changed his Instagram profile picture to a black-and-white photo according to the concept of the music video. The photo caused a sensation as some netizens immediately noticed that V's profile picture was similar to that of Jennie from BLACKPINK. Additionally, the bridges behind them seemed to be connected, and the two were facing each other.
Although Korean media reported that V and Jennie had already broken up before V enlisted, fans still found "new clues." Some speculated that the lyrics of V's new song were about Jennie, while others pointed out that many details in Jennie's photos in France reminded them of V. However, some fans chose to flood Jennie's account with hateful comments.